News
10 February, 2025
Kilcoy stands out for tourists
Kilcoy Visitor Information Centre (VIC) received the most amount of visitors across Somerset in December 2024, according to Somerset Council’s Tourism and Promotions Report December 2024.
According to visitor statistics in the report, Kilcoy VIC attracted the least amount of visitors from Somerset, but the most amount from South East Queensland (SEQ) (excluding Brisbane), Queensland, interstate, and international, bringing the total number of December visitors to 404.
This is nearly double the amount of visitors to the other VICs in Somerset, with Esk VIC welcoming a total of 194 visitors and Fernvale VIC a total of 280. The Condensery art gallery, while not a VIC, is also included in the list as it serves as a tourist spot, having welcomed a total of 320 visitors.
When looking at their origins, the majority of Kilcoy VIC visitors (151) came from other areas of SEQ, outside of Somerset and Brisbane, with the second most coming from Brisbane (76).
When considering visitors from the rest of Queensland, Kilcoy VIC saw more than five times the number of visitors compared to the other two VICs and The Condensery (Kilcoy VIC 56, Esk VIC 11, Fernvale VIC 10, and The Condensery 1).
Internationally, Kilcoy also attracted nearly six times the number of visitors, with 17 visiting the Kilcoy VIC, compared to three at Esk VIC and Fernvale VIC, and one at The Condensery.
According to the report, the main reasons visitors stopped at the Kilcoy VIC were directions, followed by caravan and camping, and in third, outdoor activities.
The report also highlighted that, despite Kilcoy VIC welcoming the most visitors in December 2024, it has the least number of volunteers compared to the other VICs, only having eight volunteers, compared to Fernvale VIC’s 18 and Esk VIC’s 10.
This comes as Council was successful in obtaining funding from the Queensland Tourism Industry Council (QTIC’s) Digital Adaptation Program for the Kilcoy VIC to utilise the services of the Cerge Content Management Platform to showcase accessibility features at the centre.
The Cerge team attended the Kilcoy VIC in December to gather photos and video for use on the website, which will be integrated into the Experience Somerset website this year.
