News
16 October, 2024
Buying local gains traction
Somerset Regional Council has proudly launched a new buy local campaign, Support our Somerset – Choose Local, to a national audience.
The campaign was launched on October 10, with a national broadcast on Channel 7’s popular breakfast program, Sunrise, highlighting small Somerset businesses.
Somerset Regional Council Mayor Jason Wendt said the new campaign was grassroots and encouraged a very simple but powerful message.
“We need to support Somerset, our community, by choosing local wherever possible,” Cr Wendt said.
“Businesses and residents in Somerset share a profound love for their community, creating a vibrant and supportive atmosphere that makes Somerset truly special and we wanted to share this passion with the nation.
“The reality is, it’s been a tough few years here in Somerset for our community, so we know we need to roll up our sleeves and support local now more than ever.”
As part of stage one of the Support our Somerset campaign, about a dozen Somerset businesses were highlighted with more to be highlighted and featured in subsequent stages.
“We want to rally Somerset residents together with a clear call to action, igniting a strong sense of local pride,” Cr Wendt said.
“This is a campaign to engage not only locals, but visitors to the region too – connecting people to places and putting local businesses and landmarks on the map.”
The new buy local campaign was made possible through assistance provided by the jointly funded Commonwealth-State Disaster Recovery Funding Arrangements (DRFA).
